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Even more curious, why is the third most common ending numeral after 9 and 5 ; the 0 7. The Free singles line phone is psychological pricing. The theory is that consumers ignore the least ificant digits rather than do the proper rounding.

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Advances in Consumer Research Volume 11s

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This article aims to close some research gaps by differentiating between brand types and price tiers.

Psychological pricing: are consumers really fooled by odd- pricing?

Many consumers perceive high prices as als of high quality, Craigslist m4m sf researchers tend to find only low average correlations between price and objective quality.

studies do not for market shares and paid prices though.

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A German consumer panel with more than 30, households reveals market shares and paid prices. High price-quality correlations for national brands and non-food private labels indicate that a higher price als greater product quality. For food private labels, Speed dating in warrington cheshire correlation coefficients inhibit the use of price as a quality indicator.

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The price-quality Smile spa nj for food private labels implies strong competition among brand owners, based on the price and quality of their products. This article investigates price-quality correlations by ing for paid prices and product market shares; it also reveals differences across food and non-food products, national brands and private labels and different price tiers against the background of competition strategies.

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By addressing when consumers use price Asian escorts oc a quality indicator, it outlines important managerial implications for manufacturers, retailers and consumers. The authors thank the co-editors, two anonymous reviewers and their colleagues at the chair of marketing for comments on an earlier version.

Olbrich, R. Emerald Group Publishing Limited.

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Other access options You may be able to access teaching notes by logging in via your Emerald profile. Abstract Purpose This article aims to close some research gaps by differentiating between brand types and price tiers.

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Findings High price-quality correlations for national brands and non-food private labels indicate that a higher price als greater product quality. us on our journey Platform update Visit emeraldpublishing.